I STARTED MY OWN FASHION LABEL

Firstly thank you to everyone who's supported my decision to branch out on my own (you know who you are)! And thank you to anyone that's taken the time out to give my first blog post a little read. I hope you like the content!


So a few years back I actually had another blog I kept for all of five minutes, and it barely even got off the ground before I realised I'd bored myself half to death with it (not to mention my readership). If you remember it, it was the 'what's in my bag' type of generic content that readers are obviously on the edge of their seat over (a mess is what's in my bag if anyone is now wondering). Since deleting that pathetic blog of mine, I had kind of pushed the idea of blog writing to the side, as an avenue of the fashion industry I could happily check off on my list of 'career options', that weren't for me. But now 3 years later, I've been through quite a bit more life experience.


So from early 2017 to now, I've worked in fashion retail where I worked my way up to management, had a failed two part interview at the Shard (my dream job at the time), graduated my fashion degree, moved to London (twice!), worked 7 days a week or 6 months straight to pay my way through three unpaid internships an after finally deciding I didn't to work for someone else any longer, won £10,000 to start my own fashion label - 'HERSIDE'.


So if I ask myself now, what type of blog content really interests me, I would say the raw, unedited, grittier, reality of what actually goes on behind the scenes in the glamorous world of fashion. Now disclaimer here - I won't be dishing the dirt on any companies I've previously worked for (I know sorry! - it's a shame actually because I have some stories you wouldn't believe...), but I can be transparent with my own company. The idea around my blog is that I'll be building my company, week by week, month by month, and sharing what setting up a fashion company really entails. I want to write content along the lines of raising funding, finding designers, building a website, selecting fabrics, branding decisions, disasters that occur, and every hurdle the company has had to jump over. When I've read blog posts in the past about setting up business, it seems to be you get the obvious content like 'think of a product', 'think outside the box' or 'raise capital' and in reaction to that, I'd love to offer content that's a bit more specific. I'll try and keep it light and entertaining though! This company is the most important thing I've ever worked on and I can't wait to share with you what 'HERSIDE' will look like and the problems within the industry, 'HERSIDE' is addressing.


I'll be going into more detail about the mission of the brand next week, so if you think you might be interested in reading all about that, subscribe to the blog, to have next weeks' post sent directly to your inbox. Whether you're looking into setting up your own fashion business or you're just curious to see how this all goes (hopefully not too catastrophic...), I want you to feel like you're on the journey with me and can share in any successes that come my way.


Give the blog a like if you can be bothered, and I'll see you next week!


I hope everyone that is able to, is staying safe and having a gorgeous Sunday.


Catherine


x

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